An excert from The ALERTCASTER- viewpoints on FM RDS messaging

Written by Michael Allen 

First, I am not a broadcaster. However, in my role as marketing advisor, I have recently found clients in the radio industry, or did they find me? Our firm recently completed an assignment for Citadel Broadcasting, a pure radio company with more than 220 stations in 50 markets. Now I am working with Radiolicious®, a new native application player for iPhone® and iPod Touch® devices, developed by MySimBook. It allows device users to listen to radio stations that stream their signal online. From my viewpoint, it gives stations an opportunity to stream revenues.

I invite you to visit this website: http://www.delmarvabroadcasting.com/iphone/ to see how one broadcasting group, Delmarva Broadcasting is using Radiolicious® right now.

Read more at The ALERTCASTER.