Commonwealth Broadcasting and The Cromwell Group
Agree to Partner with ALERT FM
NAB Advocates Expansion of FM Radio for Emergency Alerts
FEMA to Showcase ALERT FM at NAB Show in Las Vegas
Las Vegas, NV – April 1, 2010 – Commonwealth Broadcasting and The Cromwell Group have agreed to partner with ALERT FM, the FM radio-based alerting and messaging system from Global Security Systems (GSS). Utilizing Radio Data Service (RDS) text-messaging technology, ALERT FM allows radio stations to remain a critical link in local emergency communications. The receiver chip with power-saving features and embedded antenna enables delivery of FM radio signals to wireless devices in the form of text alerts as well audio, providing maximum reach at times of local or national crisis.
“The need to deliver critical emergency information to the public on whatever electronic device they might be using, including those that are wireless, makes ALERT FM a great addition to our radio stations,” noted Steve Newberry, Chief Executive Officer, Commonwealth Broadcasting.
“FM-based text alerts can and will save lives,” stated Bud Walters, Chief Executive Officer, The Cromwell Group. “Clearly, the impact of new electronic devices on how Americans access information dictates that radio must adopt new communication methods to remain relevant and at the forefront of community public service.”
“Bud and Steve have shown an inspiring commitment to public service,” said TJ Lambert, Chief Operating Officer, ALERT FM. “Listeners in markets served by Commonwealth Broadcasting and Cromwell Group stations will benefit from the increased accessibility and communications options that ALERT FM offers.”
The National Association of Broadcasters (NAB), in a joint statement with GSS, has advocated availability of FM radio in fixed and mobile consumer electronic devices. (Read the entire joint statement from NAB and GSS at the end of this release.)
The Federal Emergency Management Agency (FEMA) has authorized ALERT FM and its partners to validate FM radio data chips and RDS messaging for the Integrated Public Alert and Warning System (IPAWS).
FEMA will showcase FM Radio-Based Alerting (ALERT FM) during the NAB Show, April 11 to 15 at the Las Vegas Convention Center, in Booth C2052.
Radio stations can make use of ALERT FM technology to send data such as artist and song title, station tagline or slogan, plus advertiser messages and song-tagging for a potentially lucrative revenue stream. RDS encoders are supplied to participating stations at no cost. For more information, contact ALERT FM at 601-709-4240 or visit www.alertfm.com.
NAB and GSS Support Expansion of FM Radio in Cell Phones
Joint Statement
The National Association of Broadcasters (NAB), Global Security Systems (GSS), and other radio industry stakeholders continue to pursue multiple avenues for expanding the availability of FM radio service in cellular handsets, including direct discussions with cellular operators regarding market-based steps. NAB also works to educate Capitol Hill, the Federal Communications Commission (FCC) and the Department of Homeland Security (DHS) on the public benefits of deploying FM radio in cell phones, such as expanding the reach of the Emergency Alert System (EAS) to mobile devices, and furthering the goals of the WARN Act of 2006, which directed commercial mobile service providers to voluntarily participate in an emergency warning system.
The advent of new technologies (i.e., integrated FM antennas, power-saving and low profile chipsets) has made inclusion of an FM radio in cell phones, MP3 players, emergency alert receivers such as GSS ALERT FM, and other fixed/mobile consumer electronics devices, a technically feasible solution that will benefit consumers. For alerting purposes in particular, FM radio’s nationwide and redundant coverage provides the ideal vehicle for delivery of the in-depth, critical information needed by the public during times of emergency or disaster which only broadcasters can provide. The more targeted, data-based alerting services provided by GSS and other providers which make use of Radio Data System (RDS) FM subcarrier technology likewise benefit from the ubiquitous nature of FM radio.
Media Contact:
Renee Cassis
646-808-6505
cassis2@msn.com
Commonwelath-Cromwell Press Release.doc (28.00 kb)