The Emergency Notification Blog

Global Security Systems Demonstate Alert Warning System at Homeland Security Conference

Wednesday, 29 October 2008 12:39 by Global Security Systems

GSS technology showcased among federal agencies at Chicago conference

For Immediate Release: October 29, 2008

Contact: Amos Snead Amos.Snead@dittus.com, 202-715-1531


WASHINGTON, DC – At the request of the Department of Homeland Security, Global Security Systems (GSS) will demonstrate its ALERT FM first responder technology at the 10th Annual Technologies for Critical Incident Preparedness (TCIP) Conference and Exposition on October 30, 2008. TCIP is an annual event sponsored by the Department of Homeland Security (DHS), the Department of Defense (DOD) and the Department of Justice (DOJ).

ALERT FM can transmit timely alerts and warnings to the public in the event of an emergency by broadcasting emergency messages over the FM public radio network as well as commercial radio stations. This technology can send a single message across multiple platforms to ensure that the American public has accurate information in real time. By utilizing existing FM networks, ALERT FM provides a “best fit” for the nation’s first responders and public alert and warning system.

“We are honored to demonstrate our ALERT FM technology in front of the federal agencies responsible for saving lives during emergencies,” said Robert Adams, CEO of GSS. “Lives are saved when first responders are able to communicate immediately following a disaster or emergency, and ALERT FM technology can enable these communications on existing FM networks. GSS and ALERT FM look forward to continuing to work with DHS, DOD and DOJ to ensure our emergency communications system are cutting edge and lead the industry worldwide.”

All of the products to be demonstrated meet the common alerting protocol (CAP) and can be used by consumers today. Among the ALERT FM products, GSS will exhibit:

· Wall unit – The wall unit has a five-year battery power and does not need to be plugged into any type of electrical outlet. It can display a siren, strobe light, text message or NOAA weather updates;

· USB unit – The USB product plugs in to any computer or laptop, but doesn’t require a WIFI signal. It alerts the user of emergencies via a text message in a pop-up window;

· Home unit – The home unit is an affordable, mobile unit that alerts users of emergencies; and

· Cell phone – the cell phone unit provides emergency text messages to all cell phones with FM transmitters.

GSS’ presentation will be held during the Emergency Alerting, Data Messaging and Emerging Technologies session of the TCIP conference. This panel discussion, sponsored by the Office for Interoperability and Compatibility (OIC), will focus on the leading-edge technologies that create and disseminate interoperable alerts and warnings by local, tribal, state and federal entities. Following the panel discussion, a live demonstration will highlight interoperable standards, devices, systems and other technologies being developed and deployed in real-world environments that help strengthen capabilities to communicate and share information.

GSS received a request for information regarding their ALERT FM technology earlier this year from The Department of Homeland Security Science and Technology (DHS S&T) Directorate seeking information on products/devices in the emergency alert system sector. The scheduled demonstration is a result of this initial request.

GSSNet ALERT FM is currently installed in more than 85 FM stations in seven states (La., Miss., Ala., Ariz., Tenn., Fla. and Va.). The devices currently receive content from broadcasting partners, as well as state and local agencies to ensure wide distribution of NOAA, DHS and Federal Emergency Management Agency (FEMA) content including Presidential Alert, Amber Alert and Imminent danger alerts.

For more information about GSS and the ALERT FM technology, please visit www.alertfm.com, www.gssnet.us and www.aen911.com.    


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NEW RADIOLICIOUS® SWEENTENS THE iPHONE® FOR RADIO (Available in the ITunes App Store)

Monday, 20 October 2008 16:47 by Global Security Systems

Austin, TX – Now mobile radio listeners have a new way to tune-in local radio stations, anywhere their iPhone® or iPod Touch® is connected. Thanks to Radiolicious®, a new native application player developed by MySimBook, broadcasters who stream their signal online can expand their local listener base, potentially by millions, and realize new revenue streams from mobile awareness-based advertising.  

Find the link to the ITunes App Store at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=293225131

Though it is just a smiley face with headphones resting on an iPhone® or iPod Touch® screen Radiolicious represents a spectrum of features to attract and enliven a growing market of young people who are getting accustomed to having a mobile mall of new, entertaining and interactive content on their portable devices.  This is particularly optimistic for radio , since a January 2008 study by M: Metrics showed that 74.1% of iPod owners listened to music on a mobile phone.  Now those users, and others, will be able to pick from thousands of radio stations, playing every kind of music.

What is probably going to surprise iPhone® users and broadcasters is the cost of having Radiolicious: Free. MySimBook foots the bill.  Users simply link to iTunes® and download the application player.  Radio stations receive all of the hardware, software and set-up at no cost, just paying a low monthly service fee to be in system. As everybody knows economics dictate that somebody, eventually, has to pay.

It is behavioral characteristics of young consumers that are creating the commerce in mobile phones and Radiolicious® seeks to amplify the trend.  As the data shows, transition from iPod® players to iPhone® has been rapid and broadly spread. Ever-evolving technologies have built-in expectations for target consumers that their familiar features will be available and at their fingertips. The abilities to join a community through shared user profiles, interact with social users via text and chat, interact with radio stations, enter contests, bookmark favorite stations, browse music genres, subscribe to content and make music purchases are incorporated into the Radiolicious® application.

MySimBook points to key facets of this mix of clicks that offer advertising and direct marketing openings.  When users create profiles databases are born for sponsors.  Stations can stream not only their own brand messages, song titles, artists and others, but paid advertiser messages can flow to the Now Playing screen. When users purchase applications, song tracks or other content proceeds of the sale may be split among the Radiolicious® providers, giving station owners a share of the action.

Along with extra revenue potential stations are given a clean slate by Radiolicious® to create their own user experience, separate from the traditional radio signal. They can create interactive campaigns, contests and listener-loyalty programs for the station and its advertisers. (Built-in GPS targeting tracks down listeners, wherever they are standing in the world.)  It is believed that thousands of radio station staffers will come up with entertaining and cool content as audiences begin to grow and fresh ideas flow.

Being the company at the heart of this new network MySimBook is responsible for hosting all of this streaming content on its secure servers, but also recruiting the participating radio stations. If they hope to satisfy millions of iPhone® and iPod Touch® users a big selection of stations, music and other content will have to be available.  Consumer expectations are so high these days that keeping up is a constant pursuit.

Accordingly the company has announced pending agreements to promote adoption of Radiolicious® by station affiliates of two national broadcast networks. This daily encouragement campaign is a strategic move to grab a share of the mobile marketplace at time when traditional radio budgets are being cut by advertisers. The Internet has been a major cause of diminishing revenues as local and national advertisers hone-in on consumers using interactive websites and search marketing to reach prospects.

MySimBook contends that Radiolicious® is a prime example of how radio can more effectively compete in the new media environment without making major changes or investments.  Going after new listeners and reaching old listeners in a new way Radiolicious® is a candy dish marketing approach that offers users a handful of different flavors.  From the standpoint of radio broadcasters this may sweeten their listeners’ tastes and their bottom lines.

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About MySimBook:
MySimBook is the leading radio station super network, and content aggregator, both online and on the iPhone® and iPod Touch® devices. MySimBook is building a community that lets members broadcast themselves to both individuals and groups through text messaging and social networking. Through its Radiolicious® native application player MySimBook is enabling millions of users to experience live streaming radio signals on their iPhone® and iPod Touch® devices. 


 

 

RadioliciousGSS.doc (100.50 kb)

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MySimBook ANNOUNCES NEW VICE PRESIDENT BUSINESS DEVELOPMENT

Monday, 20 October 2008 16:44 by Global Security Systems

AUSTIN, TX – MySimBook, a subsidiary of Global Security Systems, announces the addition of Doug Raines as Vice President Business Development.

Raines brings over 25 years of radio experience to the team. His most recent position was Vice President Sales for Dave Scott Companies; previously he held positions at TM Century, Super Radio Network, Pearson Broadcasting, Vision Communication and was also involved for several years in tourism/entertainment marketing in Branson, Missouri. Mr. Raines was instrumental in the success of RadioTraffic.com and RadioWeather.com, both providers of software for radio stations’ weather, music and traffic/billing.  RadioTraffic.com is radio's newest and best ad order entry, logging and invoicing system. 

Raines said, “I’m very excited about the products MySimBook and AlertFM have for the radio industry. Radio desperately needs to find new ways to monetize their digital investment. I sincerely believe this company has the right products to help stations create new revenue streams.”

Robert Adams, President/CEO Global Security Systems, said, “We’re pleased to welcome Doug Raines to our team; he brings decades of broadcast experience and an unlimited pool of ideas to the table.”

This announcement comes the same week as the launch of Radiolicious®, a new native iPhone® application player developed by MySimBook. Radiolicious® gives mobile radio listeners a new way to tune-in local radio stations anywhere their iPhone® or iPod Touch® is connected. Broadcasters who stream their signal online can expand their local listener base, potentially by millions, and realize new revenue streams from mobile awareness-based advertising.

Doug Raines can be reached at 843-272-2748 or dougraines@mysimbook.com
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About MySimBook:
MySimBook is the leading radio station super network and content aggregator, both online and on the iPhone® and iPod Touch® devices. MySimBook is building a community that lets members broadcast themselves to both individuals and groups through text messaging and social networking. Through its Radiolicious® native application player MySimBook is enabling millions of users to experience live streaming radio signals on their iPhone® and iPod Touch® devices. Website:
www.radiolicious.fm .

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